• Where are you now?
• Where do you want to go?
• How will you get from “A” to “B”?
• What do you know...or need to know?

Yes

No

Am I (are we) getting all the business we want to get?

Could we take away some of our competitor’s business share?

Are we getting a sufficient profit margin for the effort we make?

If we had a 10-20% increase in business...could we handle it?

Do we have enough cash to handle an expansion of capacity?

Is every buck we spend getting us the maximum “BANG?”

Are we protected against technology or taste changes
or the impact from legal/political changes in our industry?

Is our company running smoothly right now?

Does our company present a good public/community image?

Is someone on staff keeping up with the changes in technology
as they are impacting our industry?

Am I prepared if one of my key IT staff members is unable to
continue fulfilling their job requirements?